By Eurodita Editorial Team, Eurodita Catalog Manager | Last updated: April 2026
The UK holiday park market generated £12.2 billion in visitor spending in 2024, with 11% compound annual growth forecast through 2026. European holiday park market reached €11 billion across 107,000 operating campgrounds in 2024. Yet fewer than 5% of new mobile home dealership entrants understand the regulatory landscape, manufacturing lead times, and profit models required to compete. This guide walks you through standards, business models, regulatory requirements, and unit economics.
Market Context & Buyer Personas
Three main B2B customer segments:
- Holiday Park Operators (40% of dealer revenue), parks with 50–300 pitches. Spend £80k–£250k/operator/year. Peak Q3/Q4 and Q1/Q2.
- Residential Developers (35%), BS 3632 park home communities. Batches 10–40 homes. Spend £150k–£400k. Lead time 16–24 weeks including licensing.
- Touring Caravan Dealers (25%), hybrid operators expanding to mobile home retail. Lower volume, higher margin (30–45%).
BS 3632 vs BS EN 1647, Standards Explained
BS 3632:2023, Residential Park Homes (Permanent Dwelling)
UK framework for residential park-home projects. Finance, warranty and site acceptance depend on the full project route. Typical review topics include:
- Thermal data: wall, roof, floor and glazing values reviewed from the confirmed build-up
- Fire-safety route: alarms, escape, materials and site requirements confirmed with the appointed reviewer
- Durability route: design-life expectations, maintenance and warranty terms confirmed per project
- Accessibility: 50% of bedrooms wheelchair-accessible
- Full utility connections with installation certification
Market position: Premium. 2-bed £45k–£65k; 3-bed £65k–£95k.
BS EN 1647:2026, Holiday Homes (Seasonal)
European framework for caravan holiday homes and seasonal accommodation. Thermal, safety and durability expectations should be checked against the current project specification and site route.
Market position: Mid-market. 2-bed £28k–£40k; 3-bed £38k–£55k.
Caravan Sites Act 1968 (as amended by SI 2006/2374), The Regulatory Framework
Defines a caravan as any structure up to 20m × 6.8m × 3.05m internal height, capable of being moved. Holiday use (BS EN 1647): site licence required, no permanent residence, 28-day plot limits. Permanent residence (BS 3632): planning permission as new dwelling; security of tenure under Part 5.
The 3 Business Models
Model 1: Direct-to-Park-Owner Supply
Purchase from manufacturer, sell to holiday park operators. Margin, display-stock investment, working capital and break-even timing depend on the dealer’s market, quote structure, logistics and after-sales model.
Model 2: Retail Dealership with Showroom (30%)
Lease 2,000–4,000 sqft facility, display 3–5 floor models. Sell to both park operators AND direct consumers. 30–35% gross + 15–25% ancillary (parts, financing). Capital: £200k–£400k. Break-even: 18–24 months.
Model 3: Private-Label Distributor (20%)
Partner with tour operators (Airbnb Experiences, Glamping.com) for white-label branded units. 35–45% gross margin. Capital: £100k–£250k. Break-even: 8–12 months.
Eurodita Mobile Home Portfolio
| Model | Dimensions | Wall thickness | U-value | Dealer cost | Retail |
|---|---|---|---|---|---|
| 1-bed | 7.0m × 4.0m | project-specific | confirmed per build-up | £18k–£22k | £28k–£32k |
| 2-bed | 9.5m × 4.3m | project-specific | confirmed per build-up | £34k–£58k | £48k–£65k |
| 3-bed | 12.0m × 4.3m | project-specific | confirmed per build-up | £52k–£82k | £72k–£110k |
| 4-bed | 14.0m × 4.3m | project-specific | confirmed per build-up | £78k–£125k | £110k–£175k |
All models: FSC-certified northern European spruce exterior, aluminium galvanized chassis, triple-glazed windows, integrated drainage. For 3-bed and 4-bed briefs, thermal data should be confirmed from the selected wall, roof, floor, glazing and insulation build-up, then reviewed against the relevant site and use route.
3-Year Financial Projection (Direct-to-Park Model)
| Year | Units | Revenue | Gross Profit | EBITDA |
|---|---|---|---|---|
| 1 | 15 | £825,000 | £255,000 | £110,000 |
| 2 | 28 | £1,540,000 | £476,000 | £256,000 |
| 3 | 35 | £1,925,000 | £596,000 | £316,000 |
Break-even: 8–10 units in Year 1 (month 11–12), before seasonal peak.
Frequently Asked Questions
What’s the difference between BS 3632 and BS EN 1647 mobile homes?
BS 3632:2023 is the UK standard for permanent residential park homes (year-round, 60-year design lifespan, higher insulation, mortgage-eligible). BS EN 1647:2026 is the European standard for seasonal holiday homes (3–6 months, 20–30-year lifespan). BS 3632 costs 40–50% more but opens residential park markets.
Do mobile homes need planning permission in the UK?
Not for temporary holiday use under licensed parks (site licence sufficient). Permanent residential placement requires planning consent + site licence (16–24 week approval cycle). Always clarify use intent with the park operator.
How is mobile home order scope confirmed?
Zero order scope. Order 1 unit or 100. Volume discounts: 8–12% rebate at 10+ units, 12–18% at 25+, custom pricing at 50+.
How long is the production lead time for a 3-bed mobile home?
Standard cabin lead times are normally up to 4 weeks where specification and capacity are confirmed. Bespoke, mobile-home and glulam projects are confirmed per quote, production slot, transport route and site-readiness plan.
Can I brand Eurodita mobile homes as my own?
Yes. Private-label options include custom exterior cladding, interior branding, signage. Branding scope, timing, quantities and margin are confirmed per private-label agreement and project quote.
Can Eurodita provide thermal data for mobile-home review?
Yes. Thermal data is confirmed per build-up, including the selected wall profile, insulation, roof, floor and glazing package. Any Part L or site-specific review should be handled by the dealer, client team or appointed UK professional.
What should a dealer verify before launching mobile-home sales?
Dealers should verify target customer type, site route, logistics, installation responsibility, warranty handling, showroom costs and quote-stage commercial assumptions before launching a mobile-home sales programme.
Who ships and installs the mobile homes?
Eurodita ships to specified address. Craning, levelling, utilities connection typically customer or third-party installer responsibility. Any installation or logistics support should be quoted separately and confirmed with the responsible local contractor or dealer team.
What’s the average dealer investment to start?
Model 1 direct supply: £80k–£150k. Model 2 retail: £200k–£400k. Model 3 private-label: £100k–£250k. Most dealers combine personal capital (40%), bank loan (40%), supplier terms (20%).
Implementation Roadmap, Year 1
- Weeks 1–2: Contact Eurodita; research park operators; confirm site licensing requirements
- Weeks 3–6: Negotiate dealer agreement; secure initial financing
- Week 7: Place first order (4–6 units)
- Weeks 12–14: First container arrives; arrange craning/installation; launch marketing
- Month 12: Target 15 units sold; forecast Year 2 order plan
Start Your Mobile Home Dealership
Eurodita has equipped 98+ active B2B partners across 25+ countries with FSC-certified mobile homes, zero order scope, and 4–8 week production lead times.
- Dealer Program, full details
- Partner onboarding guide
- Case study: 0→£2M revenue in 3 years
- Request dealer terms + pricing
Note: Condensed draft. Full 5,540-word version with 15+ FAQ blocks + regulatory deep-dives for UK/DE/NL available, expand before publishing.