As with any other business, creating one that is eco-friendly and modern log home designs with an eye on the future presents its own specific problems. Branding your company could be a solid foundation for success once you have secured a reliable producer.
At Eurodita we have built our brand on the basis of perceptions of our business. We are believed by our clients that we’re solid, we ensure the high that our products are of high quality and help them expand their businesses with a high profit margin.
Visually, our brand is a reflection of its European roots. This is the case majority of the time since all of our production takes place on Eastern Europe and our materials typically come in the region of Northern Europe or Siberia.
In this article we will discuss the various aspects that need to be taken into consideration when creating your own brand of log home. These are applicable to the most businesses, but we’d like to emphasize certain aspects that may be unique to this industry.
Conveys emotion
No matter what you’re selling it’s simpler to do it through emotional appeal. This is particularly applicable to selling customized summer homes and log cabins. Whether your business is based on the construction of personal log homes or operating small camping pods you’re selling the concept that you can live in a wood structure. When it comes to living, people think about it all the time. How they’ll prepare breakfast in their wood kitchen or how their fireplace will be blazing, or how they will lounge on the veranda in their customized Mobile home.
It’s all pure emotion. You can use it to your advantage. Your brand’s message should revolve around the prospect of that feeling – that of their new home made of timber in which they feel secure, healthier and be closer to the natural world.
Represents the business’s core
It is also important to have to establish a brand that emphasizes your primary business. If you’re operating a summer resort that has a lot of log cabins which are fundamentally similar it is important to not make false claims about a distinctive personalized experience. Be sure to focus on the thing that attracts your guests to your establishment: the stunning ocean views, fresh mountain air, the sensation of living in a natural setting in the woods in a log cabin.
If, on the other hand, you offer the possibility of a custom log home and you are able to offer all the emotions of living closer to nature, but according to your own preferences. Highlight the environmentally conscious decision your clients are making in selecting from a selection of custom log homes. Note their preferences and let them revel in the knowledge that this is possible because your company is able to do it.
A thoughtful communication
After you’ve integrated the pragmatic and emotional aspects of your brand, the next thing to consider is the way you use it. What methods of communication will select and the way you’ll inform your customers about your brand’s fundamental values are just as important just as your values.
Today, the internet is your best friend. It is not just a way to locate exactly where potential clients, but you can also target specific customers. A large number of teenagers are starting families around the world, and they’re beginning to look for sustainableand green solutions for their homes. They’re well-informed and conduct the necessary research regarding everything that will go into their home. These clients are perfect for custom-built timber homes. They are often discovered online and on social media. Make sure you utilize the social media network to your advantage. It’s not just simple to show the visual representation of their ideal log home, but also disseminate information about your company and the unique services you offer.
Internet in the background, but you must not forget about the more traditional media to be left behind. If you intend to market gardens, BBQ huts or even tiny camping pods, specialist printed journals are an excellent choice. Gardening guides, construction reviews and even travel magazines are a fantastic opportunity to show off your business and increase the visibility of your brand. Browse through local and national magazines and select a few sites which are easily reachable to you. Next, you can order sponsored content that include a lot of images and also present the your core values in the article’s text.
Once you’ve got an idea of the message your brand needs to communicate, the feeling it will invoke and the magazines you would like to be in, record the plan and talk to an expert in marketing. Like you’re great in selling your customers modern log homes, they are also adept at securing those customers. Discuss your idea with an agency for marketing or freelancer, and put it into motion with their assistance.
Do not make the mistake of believing that your log home company will be able to advertise itself. There’s plenty to gain by being in the right spot at the appropriate moment. You have to act to get there. Have a great time!