Dealerships that want to boost conversion rates must provide customers with fully integrated digital options, from customer service, finance and sales activities – everything must be accessible online for them to complete efficiently.
Eurodita has long been recognized as a premier smart dealer, using FSC-certified Nordic wood and computerised manufacturing techniques to eliminate human errors and offer business client dealership programs.
Invest in Local SEO
Local SEO assists dealerships in improving their visibility in search engine results pages (SERPs) by optimizing their online presence. The process includes making sure all information regarding your business is accurate and consistent across various websites, while building and maintaining high-quality links to it, which may increase domain authority – an essential ranking factor on SERPs.
Businesses that invest in local SEO are more likely to attract local customers. This is particularly pertinent for services offered in person such as car repair shops and dealerships. By optimizing your Google Business Profile you can increase visibility in search results when users perform queries such as “oil change near me” or “car dealerships nearby”.
Google typically displays up to three business listings at the top or right side of a SERP for localized searches – this is known as the local pack or snack pack. In order to appear here, your profile must include consistent NAP (name, address and phone number) across platforms as well as high-quality images of your store, product or service and locally relevant content such as blogs, press releases or FAQ pages.
An additional factor affecting local search rankings is customer reviews. It is vital to seek out satisfied customers and ask them to leave positive reviews on Google, Facebook, Yelp, Thumbtack, Foursquare or Angie’s List; this will show Google that your business is trustworthy and valuable.
To maximize the impact of your local SEO efforts, it is best to employ a local SEO tool that allows you to manage and track Google Business Profile, keywords and competitors’ performance. In order to get maximum return from local marketing initiatives, regularly revisit and revise strategies according to changes in search landscape.
Create a Facebook Page
Facebook business pages give dealerships a powerful tool to showcase their services, connect with customers through posts and messages, generate leads through ads and gain valuable insight from user behavior. They also allow dealers to verify their location for display on Google searches.
Dealers looking to increase the effectiveness of their Facebook ads may benefit from creating special audiences. This feature allows them to retarget former customers and leads, increasing the odds that they understand your message more readily while being less expensive than traditional digital marketing methods.
Car dealers creating business pages should include their contact details and link back to their website, in addition to considering an online booking system that can simplify the car purchasing process for potential buyers and make scheduling a test drive or service appointment easier for their potential customers.
Dealerships can utilize Facebook to market special offers and events at their dealership. This will attract both existing customers as well as attract potential new ones, potentially leading to more sales. Furthermore, Facebook enables dealerships to target those who have visited competitors’ websites or pages, increasing brand recognition.
Social media platforms attract a vast user base who use them to stay in contact with friends and family, follow brands they admire, research products/services they need, interact with businesses and more – giving businesses an unparalleled opportunity to interact with prospective buyers and influence their purchasing decisions.
Optimized Facebook pages can increase the visibility of dealership websites in search results on Google and other search engines, as well as strengthen their local relevancy status in the eyes of Google.
One of the key aspects of creating a Facebook page is selecting high-quality imagery. This is what will attract and engage prospective customers; therefore, the ideal photo should capture the essence of the dealership brand while being easily recognisable by viewers. Furthermore, including a short description about the business can give customers an understanding of what to expect.
Create an Online Store
To expand your dealership network, it is imperative that you develop an accessible and robust online platform. An e-store makes vehicle purchases simpler for customers while increasing sales volume through convenience of accessing your brand. An online store also helps increase brand visibility, customer loyalty and establish you as an industry innovator.
Your dealer website should offer easy access to contact information. Include phone numbers, addresses and emails of every page of your site as well as use DocuWare to manage records so unauthorized employees don’t view confidential files; additionally it automatically purges records when their retention period ends and maintains an audit log of what has been deleted.
Dealerships strive to set themselves apart from the competition and give their customers an outstanding experience. If your dealership provides military or first responder discounts, home delivery options or extended warranty policies – be sure to showcase these features prominently on your homepage. A simple online form or live chat could also help connect with potential customers quickly while providing high-quality service.
Logistics for Seamless Deliveries
A reliable supply chain is crucial to meeting customers’ expectations, so make sure that manufacturers, dealers, and distributors all communicate openly to maintain an effective process. By giving dealers access to inventory levels and sales forecasts of your brand you can help them meet customers’ demands more easily.
Reward Dealers for Reliable Selling Its Recognizing their contributions to your brand by providing your dealers with tools they need for success is a powerful gesture of gratitude and can empower them to improve sales performance while creating trust amongst your customer base. By giving them new product lines, marketing materials and software systems to assist them, rewarding consistent selling is surefire way of showing that you value them and their contribution is appreciated.
Recruiting new authorized dealers is another essential aspect of expanding your dealership network. By adding more dealers, your brand can reach a broader audience while meeting specific consumer needs in different regions. New dealers also bring additional revenue by expanding into different markets.
Focus on Dealer Loyalty
Customer retention strategies can be much less expensive than customer acquisition, while creating long-term profitability for your brand. A loyalty program gives loyal customers exclusive benefits such as discounts, complimentary maintenance services and access to special events – leading to higher satisfaction levels and referral business. Furthermore, loyalty programs motivate dealers to increase year-over-year purchases, try new products, increase average transaction sizes, promote e-commerce orders and expand product knowledge.
Due to ongoing inventory shortages in the automotive industry, loyalty marketing is more crucial than ever. Acquiring new customers is 10x more costly than keeping existing ones. Loyal buyers provide an invaluable source of high ROI sales – typically less likely to negotiate and more likely to bring service revenue and referral business for your fixed ops department.
Establishing dealer loyalty begins with open communication and clearly defined goals. Giving them consistent support and providing the tools needed for success are vital parts of building long-term relationships. Dealerships can use rewards programs, training and certifications to demonstrate their value to partners while helping them meet challenges and meet sales targets more easily.
Behavior prediction technology gives dealers the insight needed to predict when loyal buyers will return to market and engage them before competitors do – ultimately increasing sales and loyalty over the long term, even during periods of high vehicle prices and limited inventory.
Dealer loyalty is an invaluable asset to any brand. By employing proven marketing strategies, you can develop an enhanced sales and distribution network that will continue serving your company for many years to come.
Mediagistic can assist in the implementation of marketing initiatives with ease. Our team of specialists is on standby to discuss your strategy, provide insight, and help your company meet its business goals. Connect with us today so we can start helping!
